Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and…
Agencies on the Agenda: Special London, Publicis Groupe and Grey London
Campaign showcases the three agencies on its radar from the past week.
Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across…
Why CEO Succession Planning Matters More Now
Leaders don’t like thinking about their exits. But planning for an eventual departure keeps an association stable—and supports future leaders as well. It’s a truism in the sports world that…
Easy Ways to Supercharge Holiday Marketing Campaigns
It seems crazy to think about the holiday shopping season when it’s nearly 100 degrees outside. But remember that 35% of consumers plan to do most of their shopping before…
Association Creates AI-Powered “Virtual Member”
APMP’s tool is engineered to respond to members’ queries—and allay fears about what AI will do to their profession. An association has created an AI-powered “cognitive neural entity” to serve…
Creative Peer Recognition: How to Get Better at Team Celebration
Build a cadence of regular peer recognition for a stronger, happier, more connected team As a human-centered leader, you know it’s important to recognize and celebrate your team. And, if…
The Role of Emotional Intelligence in Effective Succession Planning
Understanding Emotional Intelligence Understanding emotional intelligence involves delving into one’s abilities, including self-awareness, self-regulation, motivation, empathy, and social skills. These aspects are crucial for recognizing, comprehending, and handling one’s emotions…
How Trade Associations Stay Optimistic
Despite plenty of uncertainty, a new survey says trade-group execs remain positive, thanks to efforts to move beyond advocacy. These might be complicated times domestically and globally, but trade associations…
Outstanding Tips to Improve SERP Rankings
Earning your client a spot on the first search engine results page (SERP) is critical but challenging. About 75% of consumers never go beyond the first page of search results.…